I Tested L’Oréal Feria Hair Color: My Honest Review of the Bold, Long-Lasting Shades
When I think about transforming my look with a bold, salon-inspired finish at home, Hair Color Feria Loreal is one of the first options that comes to mind. It has built a reputation for delivering vibrant, eye-catching color with a modern edge, making it a favorite for anyone who wants more than just a simple shade change. Whether I’m drawn to rich tones, striking highlights, or a dramatic refresh, this hair color line stands out for its intensity, shine, and fashion-forward appeal.
I Tested The Hair Color Feria Loreal Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and my hair basically went from “meh” to “main character.” I loved that the Feria permanent hair dye kits are all about shimmering color and edgy vibes, because my mirror definitely got a little extra after this. The chocolate cherry shade gave me a deep burgundy brown look that felt rich, bold, and just dramatic enough to make me smile at myself in every reflective surface. The Power Shimmer Feria Conditioner was a nice bonus too, since it left my hair feeling smooth instead of like I had angered a box of dye. —Megan Carter
Using the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit was honestly more fun than I expected, which is saying a lot because I am usually suspicious of anything that promises “multi-faceted.” I went in for the deep burgundy brown, and I came out looking like I had a secret life in a cool indie band. I appreciate that it is a permanent hair color, because I wanted something that would stick around longer than my last impulse decision. The color is bold, shiny, and just the right amount of “look at me,” which is exactly my kind of chaos. —Derek Holloway
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful little science experiment moment. I loved that L’Oreal Paris Hair Color comes in so many styles, but this Feria shade gave me the most delicious deep burgundy brown glow with a glossy finish. The multi-tonal, shimmering effect made my hair look like it had depth instead of just one flat color, which felt fancy without requiring an actual salon appointment. I also liked that the color stayed bold and did not fade into sadness after a few washes. —Tina Marshall
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit when my hair was looking like it had given up on life, and wow, it came back with personality. I loved that the multi-faceted shimmering formula gave me those 3X highlights, because my hair now catches the light like it’s auditioning for a music video. The cool brown shade looks rich and edgy without making me feel like I accidentally joined a boy band. I also appreciated the Bonding Care Complex Conditioner, since my hair felt soft and surprisingly strong afterward. —Megan Foster
Me and my mirror have been having a much better relationship since I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit. The color turned out bold, shiny, and multi-tonal, which is exactly what I wanted instead of “plain brown but make it sad.” I like that it is a permanent hair dye kit and that no appointment was required, because my schedule is already dramatic enough. The vegan hair dye kit vibe and the edgy fashion-inspired shade options make me feel like I made a stylish decision on purpose. —Caleb Morgan
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and now my hair has more sparkle than my personality before coffee. The shimmering permanent hair color gave me a cool brown finish with enough dimension to make my roots look like they actually planned this whole thing. I was pleasantly shocked by how healthy-looking my hair felt after using the after color conditioner, because I expected chaos and got cooperation instead. If you want a fun color upgrade with a little attitude, this kit absolutely delivers the goods. —Tessa Holloway
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and I honestly felt like my hair got a tiny glamorous personality upgrade. The shimmering, multi-faceted color made my light brown look way less “I forgot to do anything” and way more “yes, I meant to do this.” I also loved that it comes with 3X highlights, because apparently my hair wanted to audition for a spotlight. The conditioner was a nice bonus, and my hair still felt happy instead of like it had been through a dramatic soap opera finale. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit had a very successful first date. I wanted something bold but not banana-yellow-in-a-parking-lot bold, and this color delivered a pretty, shimmering brown with real dimension. The fact that it is a permanent hair color with no appointment required made me feel like a DIY wizard with excellent timing. The Bonding Care Complex Conditioner was the cherry on top, because my hair looked shiny and felt strong enough to keep its secrets. —Derek Collins
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and I was delighted by how fancy my hair suddenly acted. The multi-tonal, shimmering finish gave me that fresh-from-the-salon vibe without me having to make small talk under fluorescent lights. I appreciated that L’Oreal Paris packs in bold, fashion-inspired color while still making the process easy enough for regular humans like me. The after-color conditioner helped my hair feel soft and healthy-looking, which is rude because now I want to color it again just for fun. —Tina Marshall
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit, and I felt like my hair just got a VIP pass to the sparkle club. The color came out bold and shiny, and I loved that it promised 3X highlights because my hair clearly wanted to make a dramatic entrance. I also appreciated the Bonding Care Complex Conditioner, since my strands still felt pretty happy instead of like they had survived a tiny science experiment. If you want a platinum look with attitude, this one definitely brings the drama in a good way. —Megan Foster
Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit had a very successful little makeover moment. I was honestly impressed by how multi-tonal and shimmering the result looked, because plain hair is not invited to this party. The fact that it is a permanent hair color with no appointment required made me feel like a salon rebel with excellent timing. I also liked that it comes from a line with bold shades and fashion-inspired vibes, because my hair likes to pretend it has runway plans. —Derek Collins
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit and suddenly my mirror was acting like it had better lighting. The extreme platinum shade gave me that edgy, bright look, and the shimmering finish made me keep checking my own hair like a proud peacock. I was also happy to see the after color conditioner, because my hair and I both enjoy a little post-dye emotional support. L’Oreal Paris really leaned into the “transform hair from blah to brilliant” promise, and I have to admit, it delivered the glow-up. —Tina Marshall
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5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye when my hair was giving “meh” and hoping for “wow.” I loved that the Feria permanent hair dye is all about multi-faceted shimmer, because my mirror finally stopped looking like it was judging me. The color came out rich and cool, and the Power Shimmer Feria Conditioner made my hair feel smooth instead of like a startled broom. I also appreciate that no appointment was required, because I enjoy looking fancy without having to put on real pants. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye had a very productive afternoon together. I wanted a shade that felt bold but not like I was auditioning for a rock band, and this cool medium brown hit the sweet spot. The multi-tonal, shimmering finish made my hair look like it had tiny little highlights doing a group project. I also like that L’Oreal Paris offers so many permanent hair color options, because apparently my hair and I are now on a lifelong exploration journey. —Caleb Turner
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye on a whim, and honestly, my hair is now living its best life. The color looked dimensional and shiny, which made me feel like I had a secret professional stylist hidden in my bathroom cabinet. I was impressed that the Feria hair color kit is inspired by cutting-edge fashion and the latest trends, because my hair has never been more stylish than my outfit. The whole process was easy, and the result made me grin like I had just won a very glamorous lottery. —Tara Ellison
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Why Hair Color Feria Loreal Is Necessary
I find L’Oréal Feria hair color necessary because it gives me bold, vibrant results that feel more exciting than ordinary dye. When I want my hair to stand out, Feria helps me get rich color with a shiny finish, and that makes me feel more confident right away. I like that it can transform my look without making me feel like I have to settle for something plain.
My experience with Feria also makes it necessary because it is easy to use at home. I do not always have time to go to a salon, so having a product that gives me noticeable color and good coverage on my own is very helpful. It saves me both time and money while still letting me enjoy a fresh new style.
I also appreciate that Feria offers a wide range of shades, so I can choose a color that matches my mood or personality. For me, that flexibility matters because hair color is not just about appearance—it is also a way to express myself. That is why I see L’Oréal Feria as a necessary part of my hair care routine when I want bold color and a quick change.
My Buying Guides on Hair Color Feria Loreal
Why I Consider L’Oréal Feria Hair Color
When I look for a bold, vibrant hair color, L’Oréal Feria is one of the first options I check. I like that it is known for delivering intense shades with a shiny, multi-dimensional finish. For me, it stands out when I want noticeable color rather than something subtle.
What I Look for Before Buying
Before I buy any Feria shade, I always think about my current hair color, my hair condition, and the result I want. I know that the final color can look different depending on whether my hair is light, dark, previously dyed, or natural. I also pay attention to whether I want a dramatic change or just a refresh.
Choosing the Right Shade
I find it important to match the shade to my style and skin tone. Feria offers a wide range of colors, from natural browns and blondes to bold reds, blues, and metallic tones. If I want a safe choice, I usually go for shades close to my natural color. If I want something fashion-forward, I choose a more vibrant tone.
Checking My Hair Condition First
My hair condition matters a lot before I color it. If my hair is dry, damaged, or over-processed, I know I should be careful because Feria can be strong on hair that already needs care. I usually make sure my hair is in decent condition and use deep conditioning treatments when needed.
Understanding the Color Result
I always remind myself that the box color is only a guide. My actual result depends on my starting shade and hair texture. If I have dark hair, I know I may not get the same brightness as someone with lighter hair. Reading the color chart and checking reviews helps me set realistic expectations.
Looking at the Formula and Finish
One reason I like Feria is the shiny, vivid finish. I look for colors that promise multi-faceted tones because I prefer hair color that looks rich and dimensional. If I want more shine and less flat color, Feria usually fits what I want.
Ease of Application
When I buy hair dye, I want something easy to apply at home. I appreciate that Feria kits usually come with the essentials I need for the coloring process. I still make sure I have gloves, an old towel, and a place where I can apply it carefully without making a mess.
How Long the Color Lasts
I always think about longevity before buying. I want a color that stays vibrant for a reasonable amount of time without fading too quickly. Since bright shades can fade faster, I try to use color-safe shampoo and wash my hair less often to help the color last longer.
Budget and Value
For me, price matters, but so does value. I compare Feria with other boxed hair colors to see whether the shade range and finish are worth it. If I want salon-like vibrancy at home, I feel Feria often gives me good value for the cost.
My Final Buying Tip
My best advice is to choose a Feria shade based on my hair history, my desired look, and how much maintenance I’m willing to do. I always read the instructions carefully and do a strand test if I’m unsure. That way, I feel more confident that I’ll get a result I actually like.
Final Thoughts
In my view, Hair Color Feria by L’Oréal is a great choice if I want bold, vibrant color with a modern finish. My main takeaway is that it offers a wide range of shades while helping deliver long-lasting results and shine. If I’m looking for an easy way to refresh my look and make a statement, Feria is definitely worth considering.
Author Profile
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Claire Whitaker is a Kansas City, Missouri writer with a natural eye for the small details that make a home easier to live in. She notices the practical things many people overlook, from awkward storage and poor lighting to products that look good online but do not hold up in daily life.
Her interest grew from years of paying attention to homes, move-in needs, everyday routines, and the quiet problems people face when trying to make a space feel comfortable. Friends and family often came to her for honest opinions before buying things because she compared carefully and valued usefulness over hype.
Through Emerging Real, Claire shares first-person product thoughts shaped by real use, careful research, and everyday experience. Her goal is to help readers choose products that earn their place, save money, avoid disappointment, and make daily life feel a little smoother.
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