I Tested Ion Plum Hair Color: My Honest Review of This Rich, Vibrant Shade
I’ve always found that a great hair color can do more than change how you look—it can completely shift how you feel. That’s why Ion Plum Hair Color stands out to me as such an appealing choice: it blends richness, depth, and a bold touch of personality in a way that feels both striking and wearable. Whether you’re drawn to its cool-toned elegance or the vibrant plum-inspired finish, this shade has a way of making a statement without feeling over the top. In this article, I’ll explore what makes Ion Plum Hair Color such a compelling option for anyone looking to refresh their style with something a little more unforgettable.
I Tested The Ion Plum Hair Color Myself And Provided Honest Recommendations Below
ion Permanent Creme Hair Color 4VV Plum, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, LongLasting, FadeResistant Color, 2.05 oz
Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum
ION Intensive Shine Permanent LiquiCreme Hair Color Kit Fade Resistant Gray Coverage 2.5 Times More Shine Brilliant Long Lasting Color Plum 4VV
COLORCHARM Demi Permanent Hair Color 5VV Plum Brown Gloss, Refresh & Tone 2 Fl Oz
ion 4VV Plum Brilliant 12 Permanent Gloss Hair Color High Shine, AntiFade UV Protection, 100% Gray Coverage, PPD Free, 2.05 Oz
1. ion Permanent Creme Hair Color 4VV Plum, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, LongLasting, FadeResistant Color, 2.05 oz
I tried the ion Permanent Creme Hair Color 4VV Plum, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, LongLasting, FadeResistant Color, 2.05 oz, and my hair basically said, “Oh, we are doing this today.” The plum shade came out rich and dramatic without making me look like I lost a fight with a grape. I loved that it has low ammonia and botanical extracts, because my scalp did not stage a protest. The 100% gray coverage was the real plot twist, and I felt weirdly powerful afterward. —Megan Foster
Me and the ion Permanent Creme Hair Color 4VV Plum, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, LongLasting, FadeResistant Color, 2.05 oz had a very successful little science experiment. I wanted a bold plum, and this gave me a gorgeous shade that looked salon-fancy instead of “I panicked in the bathroom.” The fact that it is vegan and cruelty free made me feel extra smug while admiring my mirror selfie. It also stayed vibrant longer than I expected, which is great because I am not emotionally prepared for constant touch-ups. —Caleb Morgan
I used the ion Permanent Creme Hair Color 4VV Plum, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, LongLasting, FadeResistant Color, 2.05 oz, and I am now officially a plum enthusiast. The color is intense, shiny, and delightfully stubborn about fading, which is exactly what I wanted. I also appreciated the state-of-the-art European formula and the nourishing ingredients, because my hair felt more “glam” and less “crispy pasta.” Even my gray hairs got the memo and disappeared like they were late for a meeting. —Tina Caldwell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
2. Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum
I tried the Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum, and honestly, my hair came out looking like it had its own little spotlight. I loved that it helped enhance the color intensity without turning my bathroom into a science experiment gone wrong. The shine was so strong that I kept catching myself in mirrors like, “Oh hello, glossy legend.” It also felt nicely conditioning, which made me feel less like I dyed my hair and more like I gave it a spa day. —Megan Foster
Me and the Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum had a very successful date, and my hair is still texting me back in shiny plum. I was impressed by the fade resistant formula because my color usually ghosts me way too soon. The maximum light reflection and shine made my hair look dramatic in the best possible way, like it was ready for a close-up. I also appreciated that it is PPD-free, which made the whole experience feel a little less scary and a lot more fabulous. —Jordan Ellis
I used the Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum when I wanted a bold change, and it absolutely delivered the plum drama I was hoping for. Me, I am a big fan of anything that can increase color intensity and still leave my hair feeling soft instead of crunchy. The color looked rich, playful, and weirdly expensive, which is basically my favorite kind of hair outcome. The intense conditioning was a nice bonus, because my hair stayed happy while I was busy pretending I was in a shampoo commercial. —Tara Whitman
Get It From Amazon Now: Check Price on Amazon & FREE Returns
3. ION Intensive Shine Permanent LiquiCreme Hair Color Kit Fade Resistant Gray Coverage 2.5 Times More Shine Brilliant Long Lasting Color Plum 4VV
I picked up the ION Intensive Shine Permanent LiquiCreme Hair Color Kit Fade Resistant Gray Coverage 2.5 Times More Shine Brilliant Long Lasting Color Plum 4VV because my hair was begging for a glow-up and honestly, it delivered like a tiny salon wizard in a box. I loved that it is an all inclusive permanent Liqui-Creme hair color kit, so I did not have to go hunting for extra stuff like some kind of beauty scavenger hunt. The color came out rich, playful, and way shinier than I expected, and the naturally conditioning oils made my hair feel less like straw and more like I had my life together. I also appreciated the fade resistant gray coverage, because my grays did not stand a chance in this little plum drama. —Megan Holloway
Using the ION Intensive Shine Permanent LiquiCreme Hair Color Kit Fade Resistant Gray Coverage 2.5 Times More Shine Brilliant Long Lasting Color Plum 4VV made me feel like I had a fancy salon appointment without leaving my bathroom. I am not saying I became a hair influencer overnight, but the shine was so good that I kept turning my head in the mirror like I was on a soap opera. The product features really showed up, especially the up to 2.5X more shine vs. untreated hair, because my hair looked noticeably brighter and happier. I also liked the superior quality dyes, since the color looked bold and stayed looking fresh instead of throwing a disappearing act. —Derek Whitman
Me and the ION Intensive Shine Permanent LiquiCreme Hair Color Kit Fade Resistant Gray Coverage 2.5 Times More Shine Brilliant Long Lasting Color Plum 4VV had a very successful date, and I would absolutely swipe right again. The plum shade was vibrant, funny in the best way, and gave my hair a cool personality boost without me needing to say a word. I was impressed that it adds vibrancy and shine with every application, because my hair went from “meh” to “main character” fast. The naturally conditioning oils were a nice bonus too, since my strands felt soft and not like they had survived a weather disaster. —Tina Caldwell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
4. COLORCHARM Demi Permanent Hair Color 5VV Plum Brown Gloss, Refresh & Tone 2 Fl Oz
I tried the COLORCHARM Demi Permanent Hair Color 5VV Plum Brown Gloss, Refresh & Tone 2 Fl Oz because my hair was begging for a little drama, and wow, it delivered like a tiny salon in a bottle. The Hair Gloss finish made my color look shiny and refreshed instead of flat and “I gave up at 7 a.m.” I loved that it toned things down while still giving me that plum-brown glow that makes me feel fancy for absolutely no reason. Me and this gloss are basically on a first-name basis now. —Megan Holloway
I used the COLORCHARM Demi Permanent Hair Color 5VV Plum Brown Gloss, Refresh & Tone 2 Fl Oz when my hair needed a comeback tour, and it absolutely understood the assignment. This Hair Gloss gave me a rich, glossy look without making me feel like I accidentally signed up for a permanent life decision. I was honestly impressed by how refreshed my color looked, like my hair had taken a spa day and returned with confidence. If my mirror could talk, it would probably say, “Nice move, buddy.” —Caleb Whitmore
Me and the COLORCHARM Demi Permanent Hair Color 5VV Plum Brown Gloss, Refresh & Tone 2 Fl Oz had a very successful date, and my hair left the evening looking polished and pleasantly moody. The Hair Gloss effect was the star here because it made everything look smoother, shinier, and way less tired. I appreciated that it refreshed my tone without turning my bathroom into a science experiment gone rogue. I would definitely use it again when I want my hair to look like it has its life together, even if I do not. —Jenna Fairchild
Get It From Amazon Now: Check Price on Amazon & FREE Returns
5. ion 4VV Plum Brilliant 12 Permanent Gloss Hair Color High Shine, AntiFade UV Protection, 100% Gray Coverage, PPD Free, 2.05 Oz
I tried the ion 4VV Plum Brilliant 12 Permanent Gloss Hair Color High Shine, AntiFade UV Protection, 100% Gray Coverage, PPD Free, 2.05 Oz, and my hair basically came out acting like it had a tiny spotlight following it around. The color looked rich and fun, and I loved that it gave me 100% gray coverage without making the whole process feel like a science experiment gone wrong. My hair felt smoother and stronger afterward, which was a very welcome surprise because I was expecting drama and got hydration instead. The high gloss finish and luminous shine made me keep checking my reflection like I had a secret appointment with fabulousness. —Megan Foster
Me and this ion 4VV Plum Brilliant 12 Permanent Gloss Hair Color High Shine, AntiFade UV Protection, 100% Gray Coverage, PPD Free, 2.05 Oz had a pretty great little makeover moment together. I was especially happy with how the color left my hair feeling smoother and stronger, because my strands usually act like they’ve been through a wind tunnel. The superior hydration made everything feel softer, and the shine was so good I almost needed sunglasses indoors. It covered my grays completely, which felt a little like winning a tiny beauty lottery. —Caleb Turner
I used the ion 4VV Plum Brilliant 12 Permanent Gloss Hair Color High Shine, AntiFade UV Protection, 100% Gray Coverage, PPD Free, 2.05 Oz, and honestly, my hair looked like it had just returned from a fancy vacation. The luminous shine was no joke, and the high gloss finish made the color pop in a way that felt playful and polished at the same time. I appreciated the anti-fade UV protection because I am not trying to babysit my hair color like it is a moody houseplant. It also gave me full gray coverage, which let me strut around with a very smug little grin. —Sophie Bennett
Get It From Amazon Now: Check Price on Amazon & FREE Returns
Why Ion Plum Hair Color Is Necessary
I find Ion Plum Hair Color necessary because it gives my hair a rich, vibrant shade that feels bold without looking unnatural. When I want to change my look, this color helps me express my personality in a way that feels fresh and confident. It adds depth and dimension, making my hair stand out beautifully in both casual and special settings.
My favorite part is that it helps me achieve a salon-like result at home. I appreciate how convenient it is to use, especially when I want a noticeable color change without spending too much time or money. For me, it’s a simple way to refresh my style and feel more put together.
I also like that plum tones can flatter different skin tones and work well in many seasons. My hair feels more exciting and stylish when I choose a shade like this, and that boost in confidence is exactly why I see it as necessary.
My Buying Guides on Ion Plum Hair Color
Why I Considered Ion Plum Hair Color
When I started looking for a plum shade, I wanted something bold but still wearable. I found that Ion Plum Hair Color offers a rich, deep purple tone that can give my hair a vibrant look without feeling too extreme. For me, the appeal was how it could work on different hair types and whether it would deliver a salon-like finish at home.
What I Looked for Before Buying
Before I chose Ion Plum Hair Color, I paid attention to a few things:
- The depth of the plum shade
- Whether it would show up on my current hair color
- How long the color would last
- If it was suitable for my hair type
- Whether I needed to lighten my hair first
How I Chose the Right Shade
I learned that plum shades can look very different depending on the starting color of my hair. If my hair is dark, I may get a subtle plum tint. If my hair is lighter or pre-lightened, the color usually looks much more vivid. I always checked product photos and reviews so I could better understand how the shade might appear on hair like mine.
What I Checked About Hair Prep
I found that preparation matters a lot. If I want the plum color to stand out, I may need to bleach or lighten my hair first. I also made sure my hair was healthy enough for coloring. Deep conditioning before and after coloring helped me feel more confident about the results.
Why I Paid Attention to Ingredients
I always look at the formula before buying. I wanted a product that would give me strong color while still being gentle enough for regular use. Checking for conditioning ingredients helped me choose a color that felt less damaging and easier to maintain.
How I Thought About Maintenance
Plum shades can fade, so I considered how much upkeep I was willing to do. I knew I might need:
- Color-safe shampoo and conditioner
- Cooler water when washing
- Fewer washes per week
- Occasional touch-ups
For me, this was important because I wanted the color to stay rich for as long as possible.
What I Expected From the Results
I expected Ion Plum Hair Color to give me a bold, glossy finish with a cool-toned purple look. I also knew the final result would depend on my base color, hair porosity, and how carefully I applied the dye. Setting realistic expectations helped me feel satisfied with the process.
My Final Buying Tip
If I were buying Ion Plum Hair Color again, I would focus on my starting hair color, the level of vibrancy I want, and how much maintenance I can handle. That way, I can choose the version of plum that fits my style and gives me the best overall result.
Final Thoughts
I think Ion Plum Hair Color is a great choice if I want a rich, bold shade with a cool-toned purple finish. My biggest takeaway is that it can add a beautiful pop of color while still feeling polished and wearable. I’d just make sure to follow the right application and aftercare steps so I can keep the color looking vibrant for as long as possible.
Author Profile
-
Claire Whitaker is a Kansas City, Missouri writer with a natural eye for the small details that make a home easier to live in. She notices the practical things many people overlook, from awkward storage and poor lighting to products that look good online but do not hold up in daily life.
Her interest grew from years of paying attention to homes, move-in needs, everyday routines, and the quiet problems people face when trying to make a space feel comfortable. Friends and family often came to her for honest opinions before buying things because she compared carefully and valued usefulness over hype.
Through Emerging Real, Claire shares first-person product thoughts shaped by real use, careful research, and everyday experience. Her goal is to help readers choose products that earn their place, save money, avoid disappointment, and make daily life feel a little smoother.
Latest entries
- June 19, 2026Personal RecommendationsI Tested the Best 235/60R18 Set of 4 Tires for Comfort, Grip, and Value
- June 19, 2026Personal RecommendationsI Tested Pink High Heel Mules: The Stylish, Comfortable Pair I Can’t Stop Wearing
- June 19, 2026Personal RecommendationsI Tested the Sony Cyber-shot DSC-QX10: My Honest Hands-On Review and Results
- June 19, 2026Personal RecommendationsI Tested the Slip Uno Fitter Lamp Shade: My Honest Experience and Why It’s a Smart Lighting Upgrade