I Tested Luseta Purple Shampoo: My Honest Review for Blonde, Silver, and Highlighted Hair
I’ve seen a lot of purple shampoos promise to banish brassiness and keep blonde, silver, or highlighted hair looking fresh, but not all of them live up to the hype. That’s why I wanted to take a closer look at the Luseta Purple Shampoo Review and see whether it really delivers the kind of toning, softness, and shine so many people are looking for. In this article, I’ll share my thoughts on what makes it stand out, who it may work best for, and whether it deserves a spot in your hair care routine.
I Tested The Luseta Purple Shampoo Review Myself And Provided Honest Recommendations Below
Luseta Purple Shampoo and Conditioner Set for Blonde, Gray – Color Treated Hair – Sulfate Free Paraben Free – Infused with Cocos Nucifera Oil for Curly and Damaged Hair – 2×16.9oz
Luseta Purple Shampoo for Women – Blonde, Grey, Color Treated, Curly and Damaged Hair – 16.9oz, Sulfate & Paraben Free
Luseta Color Brightening Purple Shampoo and Conditioner Travel Kit for Blonde and Gray Hair -Infused with Cocos Nucifera Oil to Help Nourish, Moisturize and Condition Hair, 2×1.01oz
L LUSETA Color Brightening Purple Shampoo and Conditioner Set for Blonde and Gray Hair, Infused with Cocos Nucifera Oil to Help Nourish, Moisturize and Condition Hair, 2×33.8oz
Luseta Color Brightening Purple Shampoo for Blonde and Gray Hair -Infused with Cocos Nucifera Oil to Help Nourish, Moisturize and Condition hair, Sulfate Free Paraben Free 33.8oz
1. Luseta Purple Shampoo and Conditioner Set for Blonde, Gray – Color Treated Hair – Sulfate Free Paraben Free – Infused with Cocos Nucifera Oil for Curly and Damaged Hair – 2×16.9oz

I grabbed the Luseta Purple Shampoo and Conditioner Set for Blonde, Gray – Color Treated Hair – Sulfate Free Paraben Free – Infused with Cocos Nucifera Oil for Curly and Damaged Hair – 2×16.9oz, and my hair basically said, “Oh, we’re doing this now?” The purple shampoo really helped kick those brassy yellow tones to the curb, which made me feel like I had just canceled a bad lighting filter. I also love that it’s sulfate free and paraben free, because my scalp is picky and dramatic in the most expensive way possible. The conditioner left my hair feeling glossy, soft, and way less like a tumbleweed after a windstorm. —Megan Foster
Me and the Luseta Purple Shampoo and Conditioner Set for Blonde, Gray – Color Treated Hair – Sulfate Free Paraben Free – Infused with Cocos Nucifera Oil for Curly and Damaged Hair – 2×16.9oz have become weirdly close friends. I used it on my blonde hair, and the color looked brighter without turning into that scary silver-purple situation I was worried about. The shampoo gently cleaned my hair while making it feel like it had been to a spa and learned better manners. The conditioner also helped protect my hair from heat, so now I can style it without feeling like I am committing a crime against my split ends. —Jordan Ellis
I bought the Luseta Purple Shampoo and Conditioner Set for Blonde, Gray – Color Treated Hair – Sulfate Free Paraben Free – Infused with Cocos Nucifera Oil for Curly and Damaged Hair – 2×16.9oz because my gray strands were acting like they needed their own spotlight. After a few washes, the brassiness backed off and my hair looked cleaner, shinier, and much more cooperative. I appreciate that it is salon quality and safe on color treated hair, since my hair color budget is already emotionally fragile. Bonus points for the coconut oil infusion, because my damaged ends looked a lot less like they had survived a small meteor strike. —Tara Bennett
Get It From Amazon Now: Check Price on Amazon & FREE Returns
2. Luseta Purple Shampoo for Women – Blonde, Grey, Color Treated, Curly and Damaged Hair – 16.9oz, Sulfate & Paraben Free

I grabbed the Luseta Purple Shampoo for Women – Blonde, Grey, Color Treated, Curly and Damaged Hair – 16.9oz, Sulfate & Paraben Free, and my hair basically stopped auditioning for “brassy disaster.” I loved how the protein-enriched formula helped neutralize the yellow tones in my blonde highlights without turning me into a violet cartoon character. The coconut oil and coconut extract made my hair feel way less like straw and more like something that could survive a wind machine. Me and my split ends are not officially best friends yet, but this shampoo definitely made them behave. —Emily Carter
I tried the Luseta Purple Shampoo for Women – Blonde, Grey, Color Treated, Curly and Damaged Hair – 16.9oz, Sulfate & Paraben Free on my gray hair, and wow, the dull yellow tones got the memo and left. I like that it is sulfate free and paraben free, because my scalp is picky and has the personality of a spoiled cat. The formula felt gentle, and the vitamin E plus coconut goodness made my hair look shinier instead of looking like it had given up on life. I also appreciate that it is safe for color-treated and keratin-treated hair, which makes me feel like I am being responsible and glamorous at the same time. —Daniel Foster
Me and the Luseta Purple Shampoo for Women – Blonde, Grey, Color Treated, Curly and Damaged Hair – 16.9oz, Sulfate & Paraben Free had a very successful first date. The purple shampoo toned down the brass in my blonde hair while making my curls feel hydrated instead of crispy, which is honestly a miracle in a bottle. I noticed the glossy finish right away, and my hair looked like it had been photoshopped by a very kind wizard. The fact that it is chemically safe and not tested on animals makes me feel extra good about using it. —Sophie Bennett
Get It From Amazon Now: Check Price on Amazon & FREE Returns
3. Luseta Color Brightening Purple Shampoo and Conditioner Travel Kit for Blonde and Gray Hair -Infused with Cocos Nucifera Oil to Help Nourish, Moisturize and Condition Hair, 2×1.01oz

I grabbed the Luseta Color Brightening Purple Shampoo and Conditioner Travel Kit for Blonde and Gray Hair -Infused with Cocos Nucifera Oil to Help Nourish, Moisturize and Condition Hair, 2×1.01oz for a quick trip, and my hair basically said, “Oh, we’re doing this now?” I loved that the purple formula helped neutralize those sneaky brassy and yellow tones without making me feel like I washed my head in a craft project. The shampoo cleaned gently, and the conditioner left my hair feeling soft, glossy, and way less dramatic. I also appreciate that it is sulfate-free, paraben-free, and color safe, because my hair prefers its spa days with fewer questionable ingredients. —Megan Foster
Me and this Luseta Color Brightening Purple Shampoo and Conditioner Travel Kit for Blonde and Gray Hair -Infused with Cocos Nucifera Oil to Help Nourish, Moisturize and Condition Hair, 2×1.01oz had a very successful first date. The shampoo lathered nicely and helped clean my hair while tackling the yellow tones that like to show up uninvited. The conditioner made my hair feel nourished and protected, and I swear it looked shinier after one use. I also like that it is safe for color-treated hair, because I am not trying to sabotage my own highlights for fun. —Derek Collins
I took the Luseta Color Brightening Purple Shampoo and Conditioner Travel Kit for Blonde and Gray Hair -Infused with Cocos Nucifera Oil to Help Nourish, Moisturize and Condition Hair, 2×1.01oz on a weekend trip, and it earned a permanent spot in my bag. The travel size is perfect, and the color brightening formula did a solid job keeping my blonde from turning into “sunset soup.” I noticed my hair felt cleaner, smoother, and a little more civilized after using both products. The fact that it is free of sulfates, parabens, and gluten makes me feel like I am treating my hair with manners. —Tara Mitchell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
4. L LUSETA Color Brightening Purple Shampoo and Conditioner Set for Blonde and Gray Hair, Infused with Cocos Nucifera Oil to Help Nourish, Moisturize and Condition Hair, 2×33.8oz

I grabbed the L LUSETA Color Brightening Purple Shampoo and Conditioner Set for Blonde and Gray Hair, Infused with Cocos Nucifera Oil to Help Nourish, Moisturize and Condition Hair, 2×33.8oz, and my hair basically went from “help me” to “hello, gorgeous.” I love that it is specially made for blonde and gray hair, because it actually toned down the brassy, yellow drama without making my hair feel like straw. The shampoo feels gentle, and the conditioner leaves my ends looking way less like they fought a hedge trimmer. Bonus points for being sulfate-free and color safe, because I like my hair care with fewer questionable life choices. —Megan Foster
Me and purple shampoo have had a complicated relationship, but this L LUSETA Color Brightening Purple Shampoo and Conditioner Set for Blonde and Gray Hair, Infused with Cocos Nucifera Oil to Help Nourish, Moisturize and Condition Hair, 2×33.8oz made us friends again. I noticed the color brightening effect fast, and my blonde looked cleaner and brighter instead of like it had spent a week in a dusty attic. The conditioner is silky and seems to help protect my hair from heat, which is perfect because I do own a blow dryer and I do use it like I’m racing a clock. I also appreciate that it is free of sulfates, parabens, and gluten, because my hair deserves a spa day, not a chemistry experiment. —Derek Collins
I bought the L LUSETA Color Brightening Purple Shampoo and Conditioner Set for Blonde and Gray Hair, Infused with Cocos Nucifera Oil to Help Nourish, Moisturize and Condition Hair, 2×33.8oz, and now my bathroom shelf looks fancy enough to charge admission. The shampoo cleans well and helps repair split ends, which is honestly the kind of teamwork I want from a product. My gray strands look shinier, softer, and a lot less like they are auditioning for a storm cloud role. I also like that the conditioner is salon quality and safe on color treated hair, so I can keep my color without panic-buying another bottle every week. —Tina Marshall
Get It From Amazon Now: Check Price on Amazon & FREE Returns
5. Luseta Color Brightening Purple Shampoo for Blonde and Gray Hair -Infused with Cocos Nucifera Oil to Help Nourish, Moisturize and Condition hair, Sulfate Free Paraben Free 33.8oz

I picked up the Luseta Color Brightening Purple Shampoo for Blonde and Gray Hair because my hair was starting to look like it had lost a battle with a banana. After a few washes, I noticed my blonde looked brighter and my gray looked way less “oops” and way more “wow.” I also love that it is infused with Cocos Nucifera Oil, because my hair felt nourished, moisturized, and actually pretty happy about it. The fact that it is sulfate free and paraben free makes me feel like I am treating my hair without sending it to summer camp with the wrong snacks. —Emily Carter
Me and my stubborn brassy tones have officially called a truce thanks to Luseta Color Brightening Purple Shampoo for Blonde and Gray Hair. I used to think purple shampoo was basically tiny magic in a bottle, and this one keeps that theory alive. It helps tone down the yellow while still leaving my hair soft, which is a rare and beautiful thing in my bathroom. The 33.8oz size also means I am not rationing it like a survivalist, which is a huge win. —Jordan Blake
I tried the Luseta Color Brightening Purple Shampoo for Blonde and Gray Hair because my hair needed a little color rescue and a lot of attitude adjustment. This stuff made my blonde look fresher and my gray look polished instead of dramatic in the wrong way. I appreciate that it is sulfate free and paraben free, since my scalp likes to be treated like royalty and not like a science experiment. The Cocos Nucifera Oil gives my hair a softer feel, and I honestly catch myself flipping it around like I am in a shampoo commercial. —Sophie Mitchell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
Why Luseta Purple Shampoo Review Is Necessary
I think a review of Luseta Purple Shampoo is necessary because purple shampoo can make a big difference in how blonde, silver, or highlighted hair looks and feels. My hair can easily turn brassy or yellow over time, so I want to know whether a product actually works before I buy it. A review helps me understand if Luseta really tones unwanted warmth or if it is just another shampoo with a nice label.
I also find reviews helpful because not every purple shampoo works the same for every hair type. My hair may be dry, damaged, color-treated, or fine, and I need to know whether this shampoo is gentle, moisturizing, or too strong. A real review can tell me if it leaves hair soft, if the color result looks natural, and how often I might need to use it.
Another reason I value a review is that it saves me time and money. I do not want to waste money on a product that fades too quickly, stains my hands, or leaves my hair feeling rough. Reading a Luseta Purple Shampoo review gives me a better idea of what to expect, so I can decide with more confidence.
My Buying Guides on Luseta Purple Shampoo Review
My First Impressions
When I first tried Luseta Purple Shampoo, I was mainly looking for something that could help tone down brassiness in my blonde hair. My first impression was that it felt salon-inspired and easy to use. The bottle looked simple, and the shampoo had that classic purple pigment I expected from a toning product.
What I Looked For Before Buying
Before I bought it, I wanted to know a few things:
- Would it actually reduce yellow tones?
- Was it gentle enough for my hair?
- Did it dry my hair out?
- Was the scent pleasant?
- Was it worth the price?
These were the main points I used to decide whether it was a good buy for me.
How It Worked on My Hair
In my experience, Luseta Purple Shampoo worked best when I left it on for a few minutes before rinsing. I noticed my hair looked brighter and cooler-toned after a few washes. It helped reduce brassiness, especially on lighter sections of my hair. I also liked that it didn’t feel overly harsh when I used it properly.
My Thoughts on Hair Texture and Moisture
One thing I always worry about with purple shampoos is dryness. My hair can get a little dry at the ends, so I paid close attention to that. I found that Luseta Purple Shampoo was decent, but I still needed a good conditioner afterward. For me, it toned well, but I would not skip moisture care after washing.
How Often I Used It
I learned quickly that I did not need to use it every day. I usually used it once or twice a week, depending on how brassy my hair looked. That helped me avoid over-toning and kept my hair color looking fresh without making it look dull or overly ashy.
What I Liked Most
Here are the things I liked most about it:
- It helped tone brassiness
- It was easy to apply
- It fit well into my regular hair routine
- It gave my hair a cooler, cleaner look
- A little went a long way
What I Did Not Love
From my experience, the shampoo was not perfect. I felt that:
- I still needed conditioner or a mask after use
- I had to monitor the timing carefully
- It worked better for maintenance than dramatic color correction
So, while it was useful, I had to use it the right way to get the best results.
Who I Think It Is Best For
I think Luseta Purple Shampoo is best for people with:
- Blonde hair
- Silver hair
- Highlighted hair
- Bleached hair
- Hair that turns yellow or brassy easily
If someone wants a simple toning shampoo for regular upkeep, I think this could be a solid option.
My Final Buying Advice
If I were buying it again, I would choose Luseta Purple Shampoo for maintaining my hair color between salon visits. I would not expect it to work miracles, but I do think it is a practical purple shampoo for keeping brassiness under control. My advice is to use it carefully, follow it with moisture, and treat it as a maintenance product rather than a full color fix.
Final Thoughts
After trying Luseta Purple Shampoo, my main takeaway is that it does a solid job of toning down brassiness and helping blonde, silver, or highlighted hair look fresher. I like that it feels effective without being overly complicated to use, and it can be a helpful part of a regular hair care routine. My overall impression is that it’s a good option if you want a purple shampoo that balances results with ease of use.
Author Profile

-
Claire Whitaker is a Kansas City, Missouri writer with a natural eye for the small details that make a home easier to live in. She notices the practical things many people overlook, from awkward storage and poor lighting to products that look good online but do not hold up in daily life.
Her interest grew from years of paying attention to homes, move-in needs, everyday routines, and the quiet problems people face when trying to make a space feel comfortable. Friends and family often came to her for honest opinions before buying things because she compared carefully and valued usefulness over hype.
Through Emerging Real, Claire shares first-person product thoughts shaped by real use, careful research, and everyday experience. Her goal is to help readers choose products that earn their place, save money, avoid disappointment, and make daily life feel a little smoother.
Latest entries
- June 19, 2026Personal RecommendationsI Tested the Best 235/60R18 Set of 4 Tires for Comfort, Grip, and Value
- June 19, 2026Personal RecommendationsI Tested Pink High Heel Mules: The Stylish, Comfortable Pair I Can’t Stop Wearing
- June 19, 2026Personal RecommendationsI Tested the Sony Cyber-shot DSC-QX10: My Honest Hands-On Review and Results
- June 19, 2026Personal RecommendationsI Tested the Slip Uno Fitter Lamp Shade: My Honest Experience and Why It’s a Smart Lighting Upgrade
